02 · EXPERIENCE
Fifteen years of shipping, in order
Agency craft, then enterprise scale — native apps, marketing sites, and SaaS platforms. Roles, outcomes, and the through-line between them.
2024-now
2024-25
2022-23
2022-23
2022-23
Getty Images
Senior product Designer
Leading design on AI-generated imagery tools, with a focus on Prompt Upsampling — a scalable prompting system that adapts to varied user input and improves the visual diversity of what the model returns.
PROMPT UPSAMPLING SYSTEM
MODEL INSTRUCTION TEMPLATES
CROSS-TEAM ALIGNMENT
CORETRUST
Senior product Designer
Designed CoreTrust's first public sector procurement site to government-facing accessibility and usability standards, and led UX for the customer experience portal — navigation, clarity, and task completion across procurement and membership workflows.
PUBLIC SECTOR LAUNCH
Accessibility standards
Compliance partnership
SHOPIFY INC.
Senior product Designer · Fulfillment Network
Warehouse workflow automation: shipped the first Lot Control feature in the WMS, cut ~2 minutes off every Putaway task, and shaped the utilitarian design language for screens associated used while walking beside a robot.
Putaway · −2 min/task
Launched Lot Control in WMS
Bulk Receiving
DESIGN SYSTEMS
No fixed address inc.
Experience Design Lead
Led a UX team across Questrade, Cineplex Digital Media, Little Caesars, Savour Ontario, and Options For Homes. The Questrade marketing site lifted conversion 42%, non-branded search 8%, and qualified leads 16% — a key contributor to its 2019 Bronze Effie.
+42% conversion
2019 Bronze Effie
Team Leader + Mentor
The agency years
Design Lead · Consultant · Information Architect
Build with Assembly
design Lead
2016–18
Managed a UX team and led client design discourse — usability testing, interviews, IA, journeys. Canon Canada · Honda · Drake Hotel
Invivo
Sr UX Consultant
2016
Pharma solutions informed by clinician interviews, with regulatory-aligned information architecture.
Ariad Communications
Info Architect
2015–16
Rebuilt the OTIP RAEO site's structure — research into personas into a working IA.
Publicis Sapient
Info Architect
2014–15
Content discovery and structure across sites and products. Fiat Chrysler · Loblaws
A CORE SKILLS
DESIGN
Visual design · Design systems · Prototyping · Wireframes · User flows · Process flows · Information architecture
RESEARCH
Data analysis & synthesis · Persona design · Test screeners · Reverse card sorting · Experience audits · Competitive analysis · User stories
COLABORATION
Workshop facilitation · White-boarding · Project planning · Running design critique
TOOLS
Figma / FigJam · Miro · Zoom Board · Claude AI · Figma Make
B EDUCATION & AWARDS
Master of Digital Experience
Innovatoin
University of Waterloo ·2011 - 2013
BA (Honours), Communications & Film Studies
Wilfrid Laurier University · 2005 - 2010
2019 Bronze Effie — Questrade
Online trading platform redesign · Lead UX Designer · KPI: conversion rate
2021 Heart Award — No Fixed Address
Peer nominated · Senior UX Designer
